Affiliate Voices Hosts

Affiliate Voices is dedicated to bringing you casual conversations with top performing affiliates in trusted programs.

Your hosts are Greg Hoffman and Cindy Ballard, both from the affiliate management company, Greg Hoffman Consulting. Greg is the host of the Affiliate Juice podcast and Cindy is formerly a co-host on the She Shops Around podcast.

Greg Hoffman (@akagorilla) is an outsourced program manager with multiple clients in ShareASale and Commission Junction. He is creator and co-host of the Affiliate Juice Podcast, which analyzes new program launches and guides merchants on how to build a better program for affiliates. Greg is also the author of the Marketing Gorilla blog, started in 2005. His first major affiliate management position, also in 2005, was for the Thompson Cigar family of companies including Linensource, Casual Living and Cafe Belmondo. He also served as Affiliate Director for the Kowabunga/Primary Ads network. Greg started his professional career as a reporter for newspapers including the Tampa Tribune and the Atlanta Journal-Constitution.

Cindy Ballard (@cingroomer) is Affiliate Director for Greg Hoffman Consulting. She is known in the industry as one of the Sunshine Girls from her time working at Sunshine Rewards, a highly respected affiliate company. Her experience and knowledge as an affiliate gives her a great advantage on how to effectively communicate with all types of affiliates. She is an incredible motivator and carries a great reputation in the industry. Cindy is an avid pet blogger and has been featured in FeedFront magazine in the Women in Affiliate Marketing issue. She will be a published FeedFront author in the next edition. In a previous life, Cindy owned a pet grooming and boarding business and graduated from Robert Morris College. She also notes that she was a motivational speaker and was named Insurance Woman of the Year for two years in a row.

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Affiliate links on this site are based on our personal experience. We only share resources and services that we have personal experience with and can recommend without reservation. If you have any questions on these providers and our experience with them, feel free to ask.

• We occasionally make recommendations on this blog, which include links to helpful resources for which we receive a commission for each sale.

• These recommendations are based first and foremost on their merit. We make them either because of their value, helpfulness, and quality, or based on our direct or indirect knowledge of the merchant’s reputation, track record, and level of expertise. No advertiser will ever influence the content on this blog.

• Some links do not have any affiliation or compensation whatsoever, but are added based on merit.

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