Affiliate Voices Podcast 28 with Kevin Webster

by admin on 04/12/2012

Kevin Webster, the analytics dude, joined Cindy and Greg for this edition of the Affiliate Voices Podcast. Kevin is an expert at teaching merchants how to use analytics to further understand the nuances in their web traffic, especially in the affiliate channel. Kevin has spoken on the topic at conferences wand will have an ebook out soon.

Kevin’s areas of expertise include:
Google AdWords/PPC/Paid Advertising including MarinSoft Utilization
Email Marketing
Search Engine Optimization
B2B Web Lead Generation
Manufacturing Web Lead Generation
Landing Page Design
A/B Split Testing

Sites we discussed:
Piwik – open source web analytics
Spring Metrics – conversion tracking
Woopra – real time analytics

It was a pleasure talking affiliate marketing and focusing on analytics with Kevin. Listen to learn more.

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