Greg, Cindy and Kelly are back with a new interview with an affiliate, Jason MacInnes with We quiz Jason on who he is and what his site does for affiliates. SellFire is a datafeed aggregator for affiliates. We strongly recommend our affiliates check out their services:

Cross-network data feed search to find the right advertisements
Easy yet powerful affiliate store builder lets you create tailored displays without frustrations or a technical background
Around the clock store monitoring and reporting to allow you to focus on innovation instead of quality assurance
Simple WordPress Plugin – Add stores to your blog in no time
Got a programmer in the house? Learn about SellFire’s Data Feed API

We discuss some new programs including Music Box Attic and Teatulia. Please join their programs today. This was originally recorded May 24, and I still haven’t sent Cindy and Kelly their Music boxes. (bad boss)


Kevin Webster, the analytics dude, joined Cindy and Greg for this edition of the Affiliate Voices Podcast. Kevin is an expert at teaching merchants how to use analytics to further understand the nuances in their web traffic, especially in the affiliate channel. Kevin has spoken on the topic at conferences wand will have an ebook out soon.

Kevin’s areas of expertise include:
Google AdWords/PPC/Paid Advertising including MarinSoft Utilization
Email Marketing
Search Engine Optimization
B2B Web Lead Generation
Manufacturing Web Lead Generation
Landing Page Design
A/B Split Testing

Sites we discussed:
Piwik – open source web analytics
Spring Metrics – conversion tracking
Woopra – real time analytics

It was a pleasure talking affiliate marketing and focusing on analytics with Kevin. Listen to learn more.


Affiliate Voices Podcast with Kellie Stevens

March 29, 2012

TweetCindy and Greg follow up the last big podcast with another affiliate industry icon, Kellie Stevens. Kellie runs and is an award winning advocate for affiliates. Merchants rely on Kellie and her expert advice to clean up their affiliate programs and make sure everyone has an equal chance to earn commissions on sales from […]

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Affiliate Voices 26 with Pat Grady

February 10, 2012

TweetI can honestly say this is an exclusive, this guest doesn’t do interviews. Cindy and I talked with Pat Grady, the infamous Donuts from the ABestWeb glory days. Pat is one of those people in the industry that you “need to know” and if you don’t meet him at a conference such as Affiliate Summit, […]

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Affiliate Voices Podcast #25 with Shawn Collins

February 6, 2012

TweetThis week, I interviewed Shawn Collins, Co-Founder of Since we have interviewed affiliates from all levels of experience, I figured it was time to interview one that has been at all levels of the industry. Shawn and Missy Ward started Affiliate Summit out of frustration with the lack of education in the industry. Shawn […]

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Affiliate Voices Podcast 24 with Skimlinks

January 24, 2012

Tweet I love Skimlinks. I’m happy to say we work very well with Skimlinks in every one of our affiliate programs. We especially like the fact that Jenny Williams is readily accessible to discuss any issues that might come up with sales. I was at first a bit skeptical about the technology because I was […]

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Affiliate Voices Podcast 23 Heather Sokol

November 23, 2011

TweetKelly Earwood and Greg Hoffman interviewed Heather Sokol for this edition of the Affiliate Voices Podcast. Cindy Ballard was busy attending to affiliate program management duties ahead of the Black Friday / Cyber Monday deals from our merchants. Heather is an affiliate that has attended Affiliate Summit in the past and is considering another maybe […]

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Affiliate Voices Podcast 22 – Tricia Meyer

November 10, 2011

TweetIt’s a mother/daughter reunion on this episode of Affiliate Voices. After a year of turmoil, Cindy Ballard and Tricia Meyer are working on their personal and professional relationship and we all felt this was a good venue to talk about things. We briefly discussed the elephant in the room but the bulk of the conversation […]

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Affiliate Voices #21 Scott Jangro

October 6, 2011

TweetIn a continuation of Scott Jangro podcast week, Cindy and Greg talked with Scott today for Affiliate Voices. Actually, we had no idea it would be Jangro week when we first discussed the idea at CJU2011. We learned about Scott’s background from the BeFree days all the way up to his latest project, Shareist. Scott […]

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Affiliate Voices #20 Kelly Earwood

October 5, 2011

Tweet Cindy and Greg talked with the newest addition to our affiliate management agency, a seasoned veteran of the industry, Kelly Earwood. She started part-time with us in September and added a new layer of depth since her background is on the merchant side. Kelly was the former Ecommerce/Affiliate Specialist for Deluxe Corporation (Direct Checks […]

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